Maphunziro a Ogulitsa Zinthu Zamasewera Omwe Akukwaniritsa Kukula kwa Bizinesi Kudzera mu Silicone Hip Pads

Ngakhale ogulitsa zinthu zamasewera akupitilizabe kupikisana m'magulu achikhalidwe monga masewera a ski ndi zovala zoyendera njinga, gulu la osewera anzeru ayamba kale kufunafuna msika wa niche wamapepala a silicone m'chiuno.Deta ikuwonetsa kuti kuchuluka kwa zinthu zoteteza masewera padziko lonse lapansi kumawonjezeka ndi 12.7% pachaka, ndipo ma silicone hip pads amalowa mwachangu pamayendedwe oyenda pa njinga, kutsetsereka, ndi kukwera skateboard chifukwa cha zabwino zake ziwiri za "chitetezo cha cushioning + ergonomic fit." Milandu itatu yotsatirayi ikuwonetsa momwe ogulitsa angakwaniritsire kukula kwa bizinesi yawo mwa kukonzekera bwino.

Phunziro 1: Kuchokera ku Zowonjezera za Njinga mpaka Zogulitsidwa Kwambiri Padziko Lonse: Njira Yokulirakulira ya Gulu la Lampada

Chiyambi: Kutenga Mwayi Wowonjezera Chikhalidwe cha Kukwera Njinga

Mu 2005, njinga zinkayenda bwino kwambiri ku Ulaya, koma panali kusowa kwakukulu kwa zida zodzitetezera zaukadaulo—panthawiyo, mafakitale ambiri anali opanga OEM okha amitundu yapadziko lonse, ndipo msika womaliza unalibe zinthu zapamwamba komanso zotsika mtengo. Lampada, yemwe ndi katswiri pa zida zogulira njinga, adapeza kuti okwera njinga ataliatali nthawi zambiri ankavutika ndi kupweteka m'chiuno chifukwa cha kupanikizika, pomwe mathalauza achikhalidwe a thonje sankapereka ma cushion osakwanira ndipo anali ndi vuto la kusintha. Zochita Zofunika: Kupanga Zinthu Mwatsopano + Kupanga Njira Zakunja

Kukonza Zinthu Mwanzeru: Ma silicone hip pads aukadaulo azachipatala adaphatikizidwa mu ma cycling shorts, okhala ndi mawonekedwe opumira ngati uchi kuti athetse vuto la kudzaza. Kuchuluka kwa silicone kunakonzedwanso, zomwe zidawonjezera magwiridwe antchito a cushion ndi katatu. "Ma cycling shorts awa okhala ndi ma silicone pads" adakhala otchuka kwambiri, akutenga malo opitilira 30% a mashelufu m'masitolo odziwika bwino aku Europe atatulutsidwa.

Kuswa Zopinga za Ziwonetsero Zapadziko Lonse: Popewa msika wampikisano wapakhomo, kampaniyo idayang'ana kwambiri ziwonetsero za njinga ku Europe. Pogwiritsa ntchito njira zatsopano zopangira zinthu, kampaniyo idapeza zilolezo zapadera kuchokera kwa okonza ziwonetserozo, zomwe zidalumikizana mwachindunji ndi ogulitsa zinthu zamasewera ku Germany ndi France. Maoda ogulitsa zinthu zakunja adakwera ndi 400% mkati mwa miyezi isanu ndi umodzi.

Kusintha kwa Unyolo Wogulitsa: Ndi kuchuluka kwa maoda, fakitaleyi, yomwe poyamba inali OEM ya makampani apadziko lonse lapansi, inakhala wogulitsa wa Lampada, zomwe zinasintha kuchoka pa "kugawa kwa malonda ambiri" kupita ku "kugawa kwa R&D + padziko lonse lapansi." Kukula Kwabwino: Ndalama zomwe zinapezeka zinadutsa ma yuan 10 miliyoni mu 2007, pomwe ma silicone hip pads adapereka 35% ya ndalama zomwe amapeza; Ngakhale kuti bizinesi yogawana njinga inakhudzidwa ndi kugawa kwa zinthu mu 2016, bizinesi ya zida zodzitetezera za silicone yakunja idathandizira kukula kwa ndalama zonse za 8% poyerekeza ndi zomwe zikuchitika; Ikadali kampani yopereka zinthu zodzitetezera ku njinga zitatu zapamwamba ku Europe, yokhala ndi ogulitsa ogwirizana oposa 200.

Phunziro Lachiwiri: Zochitika za Decathlon ndi Njira Zolowera Zimachititsa Kuti Ma Silicone Hip Pads Akhale "Muyezo Wamasewera"

Chiyambi: Kuthana ndi "Zovuta ndi Zofunikira" za Masewera Ambiri Monga kampani yayikulu yogulitsa zinthu zamasewera padziko lonse lapansi, Decathlon adapeza kuti ogula wamba nthawi zambiri amasiya masewera chifukwa chosowa chitetezo chokwanira - oyamba kumene kusewera pa ski amada nkhawa kuti agwa ndi kuvulala, osewera pa skateboard amavutika ndi kukokoloka matako awo, ndipo omwe amapita ku gym amangokhala amafunika thandizo la matako. Zochita Zofunika: Kugawa Zochitika + Kulowa kwa Channel
Zogulitsa Zopangidwira Zochitika Zamasewera:
Kukwera njinga: Kapangidwe kake kolimba koletsa kutsetsereka kamatsimikizira kuti palibe kusinthasintha mukakwera njinga mwachangu, komwe kumagwirizana ndi njinga zamsewu, njinga zamapiri, ndi mitundu ina ya njinga;
Kutsetsereka pa Ski: Kubweretsa silicone yopyapyala yomwe ingalowe mu zovala za ski, chitetezo chokhazikika komanso chochepetsa thupi, kuthana ndi ululu wa "zida zodzitetezera zazikulu";
Kulimbitsa Thupi: Yopangidwa ndi silicone yopyapyala kwambiri yopumira komanso kapangidwe kosalala ka m'mphepete, kogwirizana ndi mathalauza a yoga ndi zovala zamasewera zolimba.

Kuphatikiza kwa Deep Channel:
Kugwirizana ndi malo ochitira masewera a ski opitilira 200 padziko lonse lapansi, kuphatikiza ma silicone hip pads mu "zida zofunika zoyambira," kufikira ogwiritsa ntchito kudzera mu mitundu iwiri ya malo ochitira masewera a ski ndi ogulitsa;
Kukhazikitsa "malo otetezera masewera" m'masitolo, kulola ogula kuyesa mphamvu ya silicone hip pads pamalopo, ndikukweza kuchuluka kwa kusintha ndi malangizo a basi;
Kulumikizana ndi kugula zinthu zolimbitsa thupi m'makampani, kukhala wogulitsa zinthu zoteteza masewera kumakampani monga Google ndi Microsoft. Kukula kwa Zinthu: Kugulitsa kwapachaka kwa silicone hip pads kunapitirira €120 miliyoni, zomwe zimapangitsa kuti 22% ya ndalama zomwe zimapeza pazida zoteteza masewera; Zinapangitsa kuti malonda onse a zida zoyambira kutsetsereka ndi kukwera njinga akwere ndi 18%, kukhala "woyendetsa magalimoto ambiri"; Chiŵerengero cha ogwiritsa ntchito chogulanso chinafika pa 37%, ndipo makasitomala akuluakulu amagula zinthu zosiyanasiyana pafupifupi 2.3 pachaka.

Phunziro la Chitsanzo 3: Njira Yogulitsira Magalimoto Opitilira 1500 ku Amazon, Yogulitsa Magalimoto Opitilira 1500 M'masiku 30

Chiyambi: “Gulu Laling'ono, Mwayi Waukulu” mu Cross-Border Wholesale Blake, katswiri wogawa zida zamasewera kudutsa malire, adapeza kuti ngakhale njinga zosasunthika (monga Peloton) ndizodziwika bwino m'mabanja aku Europe ndi America, mipando yoyambirirayo ilibe chitonthozo, ndipo ogula amafunikira mwachangu zowonjezera zonyamulika komanso zoyenera.

Zochita Zofunika: Kuyika Malo Molondola + Kupambana Kotsika Mtengo
Kuyang'ana pa Zosowa za Niche: Makamaka kupereka "ma silicone hip pads onse," omwe amagwirizana ndi njinga zambiri zoyima komanso zida zoyendera njinga zakunja, kuthetsa vuto la ogula la "kuvuta kupeza zida zoyenera." Konzani kapangidwe ka mtengo: Pogula zinthu zopangira silicone zapamwamba kwambiri, mtengo wogulira unayang'aniridwa pa RMB 10.45, ndi mtengo womaliza wogulitsa wa USD 18.39, zomwe zinapangitsa kuti phindu lonse likhale 54%.

Kukula kochokera pakamwa: Kuwonetsa mfundo zazikulu zogulitsira za "guluu wogwiritsidwanso ntchito komanso wosaterereka" kunathetsa mavuto a zinyalala ndi kusuntha matako; Kulimbikitsa ogwiritsa ntchito kugawana zomwe akumana nazo pogwiritsa ntchito malondawa pamasewera kunapangitsa kuti pakhale nyenyezi 4.9, ndipo kuchuluka kwa magalimoto m'masitolo kunali 60%. Zotsatira zakukula: Mkati mwa masiku 103 kuchokera pamene malonda adalembedwa, kuchuluka kwakukulu kwa malonda kunafika pa mayunitsi 1565 m'masiku 30, ndi avareji ya maoda opitilira 50 patsiku; Kugulitsa pamwezi kunafika pafupifupi USD 35,000, kukhala chinthu 10 chogulitsidwa kwambiri m'gulu loteteza masewera la Amazon; Kukweza 25% mu bizinesi yogulitsa zinthu zina zamasewera, kupanga "zinthu zogulitsidwa kwambiri zomwe zimayendetsa magalimoto + malonda amitundu yonse". Mfundo Zofunika Kwambiri Kuchokera ku Kukula kwa Ogawa: Mfundo 3 Zopambana Zobwerezabwereza

Mfundo Yosankha Zogulitsa: Kuyambira ndi "Zofunika Kwambiri"
Kukula kwa ma silicone hip pads makamaka kumafuna "kuthetsa ululu winawake m'mikhalidwe inayake" - kukongoletsa njinga, kuteteza skiing, komanso kukhala ndi thanzi labwino, m'malo mongokwaniritsa zosowa "zofunikira". Ogawa ayenera kuyang'ana kwambiri ululu waukulu wa okonda masewera, kusankha zinthu zomwe zili ndi zipangizo zotetezeka (silicone yapamwamba ya zamankhwala) ndi mapangidwe oyenera (opumira, osaterera).

Njira Yolumikizirana: Kulumikizana ndi Zomera Zachilengedwe
Pewani kungodalira malo ogulitsira pa intaneti. Lumikizanani ndi omwe amapereka chithandizo cha malo monga malo ochitira masewera a ski, makalabu a njinga, ndi malo ochitira masewera olimbitsa thupi, zomwe zingathandize kuti anthu ambiri azitha kupeza zinthu zambiri kudzera mu njira ya "package sale + lendi"; nthawi yomweyo onjezerani njira za B2B monga masitolo ogulitsa zinthu zamasewera akunja komanso kugula zinthu zothandiza makampani kuti zinthu ziyende bwino.

Njira Yokulira: Kuchokera ku "Yogulitsa Kwambiri Chimodzi" kupita ku "Kukulitsa Gulu"
Pogwiritsa ntchito ma silicone hip pads ngati njira yopambana, pang'onopang'ono onjezerani zinthu zotetezera monga ma silicone knee pads ndi ma elbow pads, ndikupanga "njira yotetezera masewera" kuti iwonjezere phindu pa kasitomala aliyense. Mwachitsanzo, Lampada idakula kuchoka pa ma silicone cycling shorts kupita ku mitundu yonse ya zida zotetezera njinga, pomwe Decathlon idapanga matrix yokwanira yazinthu zotetezera zochitika zonse.

Pomaliza: Kukula kwa misika yaing'ono kukupitirirabe. Kukula kwakukulu kwamapepala a silicone hipSizichitika mwangozi, koma zotsatira zosapeŵeka za kuwonjezeka kwa "ukatswiri + chitonthozo" pakugwiritsa ntchito masewera. Kwa ogulitsa zinthu zamasewera, m'malo mopikisana kwambiri pamsika wa Red Sea, ndi bwino kufufuza zosowa zomwe sizinakwaniritsidwe m'malo enaake. Monga momwe kafukufuku wasonyezera, gulu laling'ono lomwe limathetsa vuto lenileni ndi lokwanira kuthandizira kukula kwa bizinesi.