Ma silicone hip pad pamsika waku Europe: kusintha kwa kukula komwe kumayendetsedwa ndi achinyamata - kuyang'ana kwambiri pa kufunikira kwakukulu kwa ogula osakwana zaka 25
Mapeto apakati
Gulu la zaka lomwe likukula mofulumira kwambiri ku Ulayasilicone hip padMsika ndi gulu la anthu osakwana zaka 25. Kuyambira Januwale mpaka Okutobala 2023, chiwerengero cha ogwiritsa ntchito m'gululi chawonjezeka ndi 312% pachaka poyerekeza ndi chaka cha 2019, zomwe zikuposa kwambiri kukula kwa magulu ena azaka. Kumbuyo kwa chochitikachi kuli kukwezedwa kwathunthu kwa kufunikira kwa achinyamata kwa mapangidwe apadera, malo ochezera komanso kusavuta kwa malonda apaintaneti kudutsa malire35.

Chidziwitso cha deta: Kukwera kwa kugwiritsidwa ntchito kwa achinyamata
1. Kukula kwa ogwiritsa ntchito osakwana zaka 25 kukutsogoleredwa ndi kusiyana
Deta yaikulu: Malinga ndi JD.com's “2023 European Import Product Consumption Trend Observation”, ogula osakwana zaka 25 ali ndi chiwongola dzanja cha 312% pakati pa ogwiritsa ntchito omwe amagula zinthu zochokera kunja ku Europe, zomwe zikukhala gulu lomwe likukula mofulumira kwambiri pakati pa magulu azaka zonse3.

Kusanthula koyerekeza: Ngakhale kuti chiwerengero cha ogwiritsa ntchito azaka zapakati pa 26-35 munthawi yomweyi chinali chokwera kufika pa 45%, kuchuluka kwa anthu omwe adagwiritsa ntchito chinali 79% yokha; pomwe chiwerengero cha anthu omwe adagwiritsa ntchito magulu osakwana zaka 25 m'mafashoni, zovala ndi magulu ena chawonjezeka kwambiri, zomwe zikugwirizana kwambiri ndi mawonekedwe a silicone hip pads310.

2. Kugwirizana pakati pa amuna ndi akazi ndi zochitika zosiyanasiyana
Msika wolamulidwa ndi akazi: Akazi ndi omwe amagula zinthu zopitilira 60% kuchokera kumayiko aku Europe. Ma silicone hip pad, monga chida chopangira mawonekedwe a thupi, amakwaniritsa kufunikira kwakukulu kwa atsikana achichepere kuti "awonjezere chiŵerengero cha m'chiuno ndi m'chiuno" komanso "kukweza zotsatira za kuvala"38.

Gawo la msika wa amuna likuyamba kuonekera: Tsamba la 4 ndi Tsamba la 8 likuwonetsa kuti ma silicone hip pads a amuna (monga "zovala zamkati zokhuthala za amuna") ayamba kulowa pamsika, makamaka pazosowa zapadera monga Cosplay ndi kukonza thupi, ndipo chiwerengero cha amuna osakwana zaka 25 chawonjezeka ndi 28%.

Zoyambitsa kukula: Kuzindikira njira zomwe achinyamata amasankhira ogula
1. Kukonza njira zochezera pa intaneti komanso kukongola kwa anthu
Zotsatira zachuma za anthu otchuka pa intaneti: "Mavuto ozungulira" ndi "maphunziro okongoletsa" ndi otchuka pa nsanja monga Instagram ndi TikTok, ndipo ma silicone hip pads amagwiritsidwa ntchito kwambiri ngati "zinthu zopangira mawonekedwe ofulumira". Mwachitsanzo, munthu wotchuka wa pa intaneti waku Spain @BodyShape_EU adagwiritsa ntchito kanema weniweni woyerekeza mayeso, ndipo chidutswa chimodzi cha zomwe zili mkati mwake chidapangitsa kuti malonda a mtundu wina wa ma hip pads310 akwere ndi 170%.

Kusintha kwa kukongola kwa Mbadwo Z: Achinyamata amakonda "kusintha mawonekedwe a thupi osavulaza". Poyerekeza ndi kudzazidwa ndi opaleshoni, ma silicone hip pads ali ndi zabwino monga mtengo wotsika, nthawi yochira, komanso kusinthika, zomwe zimagwirizana ndi lingaliro lawo la "kuzindikira koyamba" kugwiritsa ntchito.

2. Kusintha kwa njira zamalonda apaintaneti
Kukhutiritsa zosowa nthawi yomweyo: Alibaba International Station, Amazon ndi nsanja zina zimapereka ntchito ya "kutumiza kwa masiku 7 ku Europe", yokhala ndi mfundo za "kubweza popanda nkhawa" ndi "zogulitsa zapafupi" kuti athetse kukayikira kwa ogula achinyamata pankhani yogula zinthu m'malire a dziko.

Zinthu zopangidwa mwamakonda zimawonekera: monga ntchito za "mitundu isanu ndi umodzi yosankha" ndi "kusintha chiuno" zomwe zatchulidwa patsamba la 4, zomwe zimakwaniritsa zosowa za Generation Z kuti ziwonekere mwamakonda; makampani ena ayambitsa mapangidwe atsopano monga "owala" ndi "kusintha mitundu komwe kumakhudza kutentha" kuti alimbikitse makhalidwe a anthu410.

3. Kukulitsa zosowa zosiyanasiyana malinga ndi zochitika
Zovala za tsiku ndi tsiku: Ma silicone hip pads owonda komanso osapindika (monga "mimba ya Hengyuanxiang yokhala ndi chiuno chapamwamba komanso zovala zamkati zonyamula chiuno" zomwe zimagulitsidwa bwino pa nsanja ya Suning patsamba 6) zakhala zinthu zosawoneka bwino zofananira ndi mathalauza a tights ndi madiresi68.

Kuphulika kwa munda wowongoka:

Chikhalidwe cha masewera a Cosplay: Kafukufuku wochitidwa ndi Gamescom, chiwonetsero cha masewera ku Germany, adawonetsa kuti 43% ya omwe adatenga nawo gawo osakwana zaka 25 adagula ma silicone hip pads kuti azisewera.

Kulowa m'magulu olimbitsa thupi: Bungwe la ku Britain lochita masewera olimbitsa thupi la KOLs linayambitsa "dongosolo lothandizira minofu ya gluteal" ndipo linalimbikitsa ma silicone hip pads ngati "zothandizira pa maphunziro apakhomo", ndipo kusaka zinthu zina zokhudzana ndi izi kunawonjezeka ndi 89%810.

Malo ampikisano ndi njira yopangira dzina

1. Mitundu ya anthu omwe akutenga nawo mbali pamsika57

Mitundu Yoyimira Mitundu Yoyang'ana Kwambiri

Mitundu ya zovala zamkati zachikhalidwe ku Langsha, Hengyuanxiang Zogulitsa zophatikizidwa (monga zovala zamkati + kuphatikiza kwa hip pad)

Kampani yaukadaulo yopanga mawonekedwe a thupi Jusen Shayu Technological innovation (yoyenera kutentha, zinthu zotsutsana ndi mabakiteriya)

Woyamba wa DTC wodutsa malire GlamCurves Precision social media delivery + mgwirizano wa KOL

2. Milandu yotsatsa malonda kwa achinyamata

Zomwe zili mkati: Kampani yaku Italy ya ButtLab yatulutsa "chida chowunikira mawonekedwe a chiuno cha AI", chomwe chimalola ogwiritsa ntchito kupeza malingaliro azinthu zomwe adasankha akangoyika zithunzi, zomwe zikuwonjezera kuchuluka kwa kusintha ndi 35% 10.

Zonena za kuteteza chilengedwe: Kampani yaku France ya EcoShape imagwiritsa ntchito zinthu za silicone zomwe zingabwezeretsedwenso ndipo imakopa Generation Z yomwe imasamala za chilengedwe mwa "kupereka 1 euro ku mabungwe oteteza za m'nyanja pa chilichonse chomwe chagulitsidwa"57.

Zochitika ndi zovuta zamtsogolo

1. Njira yosinthira ukadaulo

Kuphatikiza zovala zanzeru: Kupanga "ma hip pads anzeru" okhala ndi masensa ophatikizana opanikizika, kuyang'anira kaimidwe kake kakukhala pansi ndikusintha mphamvu yothandizira kudzera mu APP, kwalandira ndalama zokwana ma euro 5 miliyoni kuchokera ku bungwe la Germany venture capital7.

Kupita patsogolo kwa zinthu: Njira yogulitsira silicone yomwe imatha kuwola ikuchulukirachulukira, ndipo akuyembekezeka kuti zinthu zina zokhudzana nazo zidzapanga 30% ya msika wa ku Europe mu 2030.

2. Zoopsa zomwe zingachitike
Kulimbitsa kuyang'anira: EU ikukonzekera kuyambitsa "Silicone Products Chemical Additive Restriction Act", yomwe ingawonjezere ndalama zoyendetsera ntchito zamakampani5.

Mkangano pa chikhalidwe: Mabungwe ena a ufulu wachikazi amatsutsa silicone hip pads chifukwa cha "kulimbitsa nkhawa ya thupi", ndipo makampani amafunika kulinganiza bizinesi ndi udindo wa anthu kudzera mu malonda a "Body Positive"310.

Malangizo Ochitapo Kanthu: Momwe Mungagwiritsire Ntchito Msika Wachinyamata
Kupanga zinthu pogwiritsa ntchito deta: Kujambula kusintha kwa zomwe anthu akufuna kudzera mu kusanthula mawu otchuka a TikTok (monga #HipEnhancement, #NoSurgeryNeeded), ndikuyambitsa mitundu yochepa (monga "nyimbo za glitter model")810.

Ntchito zapakhomo: Kukhazikitsa malo osungiramo zinthu kunja kwa dziko ku Germany ndi France kuti "akwaniritse zomwe akufuna tsiku lotsatira"; kulemba anthu otchuka am'deralo kuti ajambule "mavidiyo otulutsa mabokosi ndi zovala" kuti achepetse zopinga zachikhalidwe23.

Kapangidwe ka kugawikana kwa anthu ammudzi: Yambitsani ntchito ya "Kugula Magulu a Anzanu Kuti Musangalale ndi Chitsimikizo cha Moyo Wonse", ndikugwiritsa ntchito unyolo wa ogwiritsa ntchito achinyamata kuti mupeze makasitomala otsika mtengo68.

Mapeto
Ogula osakwana zaka 25 si injini yokha yokulira msika wa silicone hip pad, komanso mphamvu yaikulu yomwe imafotokoza mtundu wa malonda amtsogolo. Makampani amafunika kugwiritsa ntchito luso lamakono ngati mkondo ndi mphamvu yamtengo wapatali ngati chishango kuti apange mpikisano wokhazikika pakusintha kwa ogula kwa achinyamata kumeneku.